ROLE
BRAND DESIGNER
CREATIVE DIRECTOR
Thread Crafts is a premium Indian ethnic wear brand celebrating the richness of traditional craftsmanship through elegant, contemporary design. The brand identity reflects luxury and cultural heritage, captured through a flowing script wordmark that mimics the graceful movement of embroidered threads. The deep maroon and soft ivory palette symbolizes sophistication, warmth, and timeless beauty mirroring the richness of handcrafted textiles. Every element of the identity is designed to express refinement, artistry, and the premium experience Thread Crafts offers through meticulously made kurta sets, sarees, lehengas, and custom ethnic pieces.
• Target Audience: Luxury ethnic wear consumers (all genders)
• Elegant Script Wordmark
• Indian culture and craftsmanship
• Deep Maroon and Ivory color palette
• Premium, Handcrafted textiles
• Heritage driven and contemporary
• High quality, premium and artisanal detailing




